Google’s HEART framework for UI metrics

In order to pick the proper feature-level metrics, exploring Google’s HEART framework for UI metrics may be a good starting point:

H – Happiness Metrics (like user satisfaction scores) E – Engagement Metrics (like average visits or uses per user) A – Adoption Metrics (like new users) R – Retention Metrics (like churn) T – Task Success Metrics (like form error rates)

#Google #userexperience #UX