“The Go-Giver” is a business and personal development book written by Bob Burg and John David Mann. the-go-giver-cover The go giver It...

It classifies customer preferences into five categories.1. Must-be QualityThese attributes are taken for granted when fulfilled but...

Take away from HOOKED – Build- Habit-Forming Products by Eyal Nir Habits are defined as “behaviors done with little or no conscious...